The world’s number one in Everyday Footwear, we design, innovate, manufacture and sell more than 46 million pairs of shoes every year.
While change is a constant and innovation is a Clarks hallmark, we never lose sight of the values that have been central to our success since 1825 and that make us the business we are today. We’re still privately owned. We operate in 70 countries. We believe in treating customers, partners and each other with integrity and respect. Our heritage inspires us to keep moving forward.
There is no other British brand in the current market that you can influence so much – nationally and internationally. This is the greatest challenge, the greatest opportunity, in British fashion/footwear right now. With your help, Clarks will not just dominate, but define the market.
Using sheepskin off-cuts from their tannery, brothers James and Cyrus Clark start making a slipper they call the Brown Petersburg.
C&J Clark win two awards at the Great Exhibition of the Works of Industry of All Nations, a showcase of modern industrial technology and design, organised by Prince Albert.
The Hygienic range is launched and features the first shoe to be specifically designed to fit the shape of the foot.
The first Clarks press advert features chorus girls wearing the Colorado sandal.
The Clarks innovators invent a foot gauge that accurately measures the length, width and depth of children’s foot.
The first Desert Boot goes on sale. Its crepe sole and clean lines make it an instant hit.
Inspired by a moccasin made by a company called Sioux, the Wallabee launches, originally called Grasshopper. Its success in North America is followed worldwide.
Polyveldt, a lightweight and flexible construction with a distinctive design, launches.
The first shop branded simply Clarks opens in Tooting, South London.
Westway Distribution Centre in Street opens. It can hold up to 6 million pairs of shoes at one time, and despatch 200,000 pairs per day.
A 1950s style, the Woodnote court shoe is pulled from the archives. Updated to create Bombay Light, it is a sell-out success.
Kids Fun Built In shoes come with a code that unlocks a downloadable app.
Somewhere in the world 105 pairs of Clarks shoes are sold every 60 seconds.
Trust in our expertise. Leonardo da Vinci described the human foot as "a masterpiece of engineering and a work of art." And to make sure we can look after it better than anyone else, we've studied it. From the cradle to old age. We've looked at the way it develops. We've scrutinised its biomechanics, the way it moves at work, rest and play. What we know is what makes us experts. What we know is what will always use to get things right.
Knowledge is power. And what we've learned from observing the world about us is what gives us the power to interpret the lives, loves and lifestyles of others into answers to their needs. Practical as well as emotional. And we will keep on learning, sometimes adapting but always staying true to our craft and our responsibilities.
Spread the word. The right shoes may not help you conquer the world, as someone once suggested, but they can help you take life's ups and downs in your stride. So, stylish or comfortable or an effortless combination of both; fashionable or functional or a seamless blend of the two, we will always make the right shoes, good shoes, available. To as many people as possible in as many places as possible.
Do what we do best. Times change. Today's headline story is tomorrow's old news. Fashions come and go. In the blink of a cursor, technology transforms what we do and how we think. But Clarks will always be about the shoes. They're in our DNA. They're the bedrock of what sets us apart; a symbol of who we are and what we do best.
Do the right thing. Our craft is at the heart of what we do and what we deliver. Our skills and our specialisms may move with the times. Our creativity and our vision may evolve. But they will always be underpinned by a commitment to doing things properly. No quick fixes. No cutting corners. We will always do what's right, not what's easiest, fastest or cheapest.
Simple is best. We're a big, global company. But complex doesn't have to be complicated. Process shouldn't impede progress. We will embrace simplicity, encourage accountability and trust in the expertise of our decision makers. Finding the beauty in simplicity isn't always easy. But it is always possible.
Think ahead. Stand still and the world moves on without you. That's why we will always innovate. That's why we will continually seek out new ways to be better and to do better. We will never just keep pace, we will set the pace. The benchmarks will be ours and while we lead where others may follow, our ambition must be that they will always be one step behind.
Share our worth. We've been established for almost 200 years. And we're still going strong, evolving as a brand and as a business. To our customers in all four corners of the globe, to our employees and to our shareholders we will deliver lasting value as an essential ingredient of sustainable, responsible growth, always handing on brand and business in a better place.
Value our partnerships. Our story began with two brothers - Cyrus and James Clark - working together. And partnerships remain central to our success. There are the partnerships between us and our colleagues around the world; between us and our suppliers and collaborators. But perhaps above all, are the partnerships we forge with our consumers. Enabling us to make a unique contribution to the quality of their lives, they're the partnerships we must value most.
Challenge the everyday. We always think as pioneers. We never rest on what we know, nor accept the status quo. We think differently and do things differently. We learn from our mistakes as well as our successes. This is our industry and we will always define it.
Build our future on our past. Established in 1825 by Cyrus and James, Clarks has been in the same family's safe hands ever since and family values like responsibility, respect and integrity are an enduring part of our success. They're not only a link to the past, they will also be a bridge to the future as Clarks continues to be a special place to work.
Celebrate who we are. Our home is in Street, Somerset. Our story has unfolded with the passage of time but our origins and our sense of place are a constant. We are still owned by the family that founded us and proudly known throughout the world by the family name, the principles and traditions that it stands for.