We're not going to follow fashion. We're not about to imitate. We're going to create and have our own style. That's why we've recently brought all our product design and marketing professionals together: one new Brand team, with Jason Beckley at the helm.
Clarks is a leading global company, with a heritage of craft and innovation that spans almost 200 years. But we need to reignite that creative, pioneering spirit we were built on. We need to push boundaries. We need the new. We need to make shoes the heroes, and make sure that we're sharing our brand and telling our stories in the most creative and compelling and relevant ways. We need to create experiences not just stores.
Everything we do starts with a big idea. A single concept for that season. That concept then informs both our product and marketing strategies. It informs the design of our shoes and accessories, the layout of our stores, the experiences they offer. It informs how we present ourselves at events and our advertising, social media and editorial content.
Everyone working here will have an important part to play in how Clarks looks and feels for consumers worldwide moving forward. So we need people with ideas. With imagination. Curious, creative people who aren't afraid of a blank sheet of paper. Because that's what we'll give you.
Always have been, always will be. That's Originals. Among the latest to hit the streets is our Trigenic Flex. Asymmetric, ergonomic and idiosyncratic, its unique design merges past with present to deliver a future classic in the making. And that's what we're all about here: creating tomorrow's icons.
Originals is the vanguard of the bigger cultural change that's going on across our business. Because our footprint is smaller, we can take risks and push boundaries. We can do unconventional. We can experiment. And you'll be encouraged to do just that. Look at our recent collabs: 6876, Goodhood, Stussy, Dover Street Market, Supreme... Next up?
We're looking for our own one-offs. Individuals with ideas and unadulterated creativity. Ideas which will make instant impact. Here, you're not a small cog in a huge, impersonal machine. Everything great gets noticed and, more importantly, gets actioned. You're listened to, valued and recognised whatever level you join us at. The opportunity for progression is clear and the sense of achievement is palpable.
Great design is back at the heart of Clarks. Because we want shoes to be the stars, we need more of the star-makers. Designers with vision. Here in Product Design, we take the concept, the seasonal direction, and we distil it into the product story: first step, colour palette, materials. We then apply these to the design of our shoes, and get to work on detailing and finishes. Sounds simple. Demands raw talent. Calls for real creativity.
Work with us and you'll have plenty of ownership – variety too. You'll conceive and create Clarks styles across a huge range of products. We can't imagine that happening anywhere else. Now, we can teach you everything shoe making. You'll be surrounded by some serious knowledge. You'll have state-of the-art kit at your fingertips. You'll play and work in inspiring, creative spaces.
Everything we know will go into everything you do. But you need to bring the creativity. The flashes of inspiration. Forget formulaic. Done before doesn't interest us. Doesn't interest you. So we're not prescriptive about where you come from, what your background is – product design, industrial design, it doesn't have to be shoes. But we'll say it again: come armed with ideas.
Make no mistake, we're out to build the best in-house creative team in the business. To have the world-class creative services our business needs all under one roof. Our 35-strong team will be the envy of our industry. We want to win more awards for our thinking, strategy, creativity, craft and delivery.
Responsibility and exposure come with the territory. Your work will be seen – and quickly – across the globe. While Somerset is our home, the world is our adventure playground. You'll travel for inspiration. You'll work with international colleagues daily. We're all about being connected, geographically and culturally. With your finger on the pulse, you'll know what's happening right now in the retail and creative worlds.
Who are we looking for? Creatives. Again, we're not prescriptive about background. We want bright creative minds. People who will think differently, conceptually. The bold, fearless, unconventional.
You'll already find Clarks shops in over 75 countries around the world. And we're constantly opening new stores in new countries. In fact, we'll have more than 1,400 stores across the world by the end of 2016. That shows you the size of our ambitions, this year alone.
Today, we have around 450 of our own stores in the UK and 330 in the USA. We have stores in Europe too, and we're opening more and more of them every month. We also have around 680 franchise stores around the world – and growing. But.
It's not all about store numbers. It's about the experience they provide – for all our customer groups. How you feel when you walk into a Clarks store. So we need to make our stores special, fit for purpose, right for their audience. They need be in tune with – and reflect – the demands of consumers in that town, city or country. One size does not fit all.
We're looking for visionaries to help us create the stores of the future. Stores that allow our products to shine. Store designs that revolutionise the shopping experience for consumers - globally. That's what we need you to help us with: retail designs to meet modern consumer behaviours and cultural trends, across the world.
Working in our global head office in Street means you'll be in a beautiful part of Somerset, but you might be working in one of our regional or international offices. In Boston, Shanghai or Reutlingen. You may even work from home. But wherever you are in the world, rest assured we'll look after you and yours, personally and professionally.
Your range of benefits depends on the country you're in. But wherever you are in the world, one thing's certain: all our benefits are linked to our ethos of caring about our people and focusing on what they need. That's just the way we do things at Clarks.
And depending on your role, you could enjoy benefits such as healthcare and a company car or car allowance.
We're moving into new markets, attracting new customers with some fantastic new products. It's safe to say there's a lot going on and a lot still to be done. That's why we're so passionate about your career development and growth. We'll encourage you to develop personally and professionally, and we'll give you all the tools you need to build on your existing skills and gain new ones.